i’m a mac (and you’re not)
I noticed something interesting today. On another blog, someone was drooling over the MacBook Air, a new incredibly light notebook computer from Apple. I followed the link they provided, and it does look ridiculously thin and very capable of causing some technological covetousness. There was also a link to “see the ad”. It was — not surprisingly — in QuickTime format.
Now, I don’t have QuickTime (or any of the QT plug-ins) installed on my computer. It’s not that I’m a PC bigot; it’s just that there’s something goofy about my computer that totally messes up QT audio. So I got an error when it tried to run the QT movie for the ad.
It occurred to me that, in order to view an advertisement that (one would assume) is supposed to entice you to buy an Apple product, you have to first have installed plug-ins that will interpret Apple’s proprietary audio and video formats. In other words, even to express interest in their product, you have to come to them on their terms.
This seems fairly antithetical to the ubiquitous “I’m a Mac / And I’m a PC” commercials. It seems to me that the point of those ads is to show the Mac’s alleged superiority to the PC, in an effort to get PC owners to “convert” and become Mac owners.
But if you juxtapose them next to the QT-driven ad for the MacBook Air, it almost seems more like the point of the commercials is simply to point out that they are doing a myriad of things the right way and others are not. It’s little more than Madison Avenue schadenfreude.
The spiritual parallels are left as an exercise for the reader.


